Tools



GOOGLE TOOLS

  • Google Webmaster Tools: It is essential to know the condition of our websites in Google. Here we can see errors Google found, as well as tips to improve the website.
  • Google Analytics: The main tool to control access statistics. With your data we can make decisions about what is the best strategy for publishing content.
  • Google Website Optimizer: You can try different versions of your site that will be randomly displayed to visitors, allowing to obtain sufficient data for us to make decisions about design changes.
  • Google Zeitgeist: To view the most wanted in a given year. It helps to know the trends before starting a new project.
  • Google Trends: Allows you know how much or little that is sought a sentence or word in Google, allowing to compare curves between them. There are only the most popular.
  • Google Insights for Search: Allows you wanted to see what is a phrase or word, regardless of popularity.
  • Google Traffic Estimator: Made for Adwords, allows us to draw conclusions about the views that a particular word generates.
  • Google Keyword Tool: Also made for Adwords, we can help you choose the best words in our texts to attract more visitors.
  • Google Search Tool Based Keyword: Another option that allows us to find keywords on specific websites.
  • Google Ad Planner: For statistical profile of visitors to any website.
  • Google Adsense Preview: View ads currently running on the Adsense network for specific keywords
  • Google Adwords Preview: View ads currently running on the Adwords network for specific keywords
  • Google Website Optimizer: Test landing pages via AB or multivariate testing

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    OTHER TOOLS

    Compete: Find out the comparative volume of a sites traffic
    QuantCast: Find demographics of site user as well as other related sites 
    Rank Check: Check the ranking of a site by keyword 
    RankingCheck: Track a websites rank by keyword over time for several search engines 
    Split Test Calculator: Determine if the results from a split test are significant. 
    Internet Archive: View historical versions of most internet websites back to 1999.

     
    USEFUL STATISTICS

     

    FireClick Index: Global index of website statistics such as  conversion rates, abandonment and time on site.

    PPC vs. SEO Clicks (source: Enquisite.com)

    - For every 1 click on a paid search result, the organic results generate 8.5 clicks

    - Based on action/conversion tracking, paid search clicks convert, on average, at 1.5X the rate of organic clicks

    - From the numbers above, we can see that the opportunity from organic search is 5.66X that of paid search

     
    SEO clicks by position (source: AOL)

    Ranking Number 1 receives 42.1 percent of click throughs.
    Ranking Number 2 receives 11.9 percent of click throughs.
    Ranking Number 3 receives 8.5 percent of click throughs.
    Ranking Number 4 receives 6.1 percent of click throughs.
    Ranking Number 5 receives 4.9 percent of click throughs.
    Ranking Number 6 receives 4.1 percent of click throughs.
    Ranking Number 7 receives 3.4 percent of click throughs.
    Ranking Number 8 receives 3.0 percent of click throughs.
    Ranking Number 9 receives 2.8 percent of click throughs.
    Ranking Number 10 receives 3.0 percent of click throughs.



    I was amazed at how quickly the team at Searchnology was able to get traffic to my site. I was off the ground in a matter of days. I highly recommend them for increasing traffic in a fast and efficient manner.....Betty Wadell, Baby to Dragon